Reliance Industries Ltd (RIL) said that as part of its Hub Excellence Partners (HEP) programme, it has formed a partnership with textile major Arvind Ltd to manufacture co-branded RElan high-performance fabrics.
Under the deal, Arvind will provide a high standard quality fabric to RIL, which will ensure timely delivery of RElan technologies to the former.
“The partnership will open up opportunities for Arvind to create quality products in line with the latest trends. This co-branding effort re-affirms our vision to offer products that are aesthetically pleasing, technologically advanced and, most importantly, sustainable,” said Aamir Akhtar, CEO, Denims, at Arvind Ltd.
The co-branding exercise is expected to bolster RIL’s foothold in the Rs. 2,25,000- 2,50,000 crore Indian apparel industry, which has an almost equal share of men’s and women’s wear.
RIL organised an HEP meet launch RElan fabric 2.0, made from specialty engineered fibres for denim and other woven fabrics.