BASF inaugurates first Creation Center in India Enables turning creative ideas into solutions

Excerpt: BASF recently launched its first global Creation Center in Mumbai, India.

BASF recently launched its first global Creation Center in Mumbai, India. Located at the state-of-the-art Innovation Campus in Navi Mumbai, this new Creation Center has been conceptualized to collaborate with the users/customers and experts from BASF together to transform conceptual ideas into creative solutions.

Welcoming the guests and participants Mr Krishnamohan Narayan, Managing Director, BASF India Limited and Head, South Asia, said, “Increasing consumer demand in the automotive, footwear, furniture and consumer durables industries triggers immense opportunities for innovation. The Creation Center will be a great platform to explore new ideas and future trends together with designers, engineers, developers and customers, thereby developing innovative solutions to meet the growing market needs. Further, our global network of Creation Centers at Shanghai, Tokyo and Germany will enable customers to access world-class technologies that promote better collaboration for mutual success.”

“We are planning to deliver innovative solutions to the customers with deep Indian knowledge and expertise, Customer engagement is the key focus for us. We aim to help brands, companies and manufacturers discover new possibilities through hands-on exploration in an inspiring environment,” said Andy Postlethwaite, Senior Vice President, Performance Materials Asia Pacific, BASF. “We will offer a wide range of resources in unique collaborative spaces, to empower designers, engineers and developers to create new products using BASF's innovative material solutions, and support the emerging design requirements of the market. Discover-Understand –Create is the key mantra”

“Designers not only give a product its shape, surface, color, haptics and ergonomics, they also decide on the materials to be used at an early stage of product development. With the Creation Center, we empower designers, engineers and developers to explore the full potential of BASF's high-performance materials, inspiring them to create the products of the future,” said Mr Alexandre Dreyer, Leader Creation Center, Asia Pacific, BASF.

An innovative panel discussion followed which had experts comprising Prof B K Charavarthy, IIT Mumbai, Blessen Phiiip, 3M India and Ms Akansha Hakhu, Maruti Suzuki participating and was moderated by Dreyer. They discussed on the topics the 'Essence of design and its relevance in India', 'Shifting trends in Consumer industry' and finally the 'the Wishlist for co-creation/ideas'

BASF is launching Creation Centers at key sites worldwide: Tokyo, Japan; Shanghai, China and Ludwigshafen, Germany. At the Creation Centers, equipped with world-class workshop facilities and interactive material showcases, BASF will provide resources to discover, understand and create new and improved products and solutions with BASF materials. Customers will be able to explore materials, use interactive digital tools, and participate in ideation and material consultancy workshops. They will also have access to trend reports, material demonstrators and design events. Together with BASF experts, they can seamlessly collaborate from design development to advanced simulations through computer-aided engineering through to advanced prototyping – all in one place.